Biography - Peter Buscemi
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415-269-4834
peter@fourquadrant.com
Peter Buscemi
A dynamic, result-based c-level executive with a COO’s perspective and a CFO’s conscience. Classical marketing training (via the G1000) and progressive marketing practice (at emerging growth companies), has yielded a strategic mindset with a focus on operational excellence. Introduced a Web 2.0 appliance, OpenSource offerings, BI, ERP, eCommerce, Oracle 8/9, 4GLS, QuickTake 100/150, LaserJet, HP’s first touch screen computer and the VAX 780.
In 2004, Mr. Buscemi founded Four Quadrant, LLC and serves as a marketing consultant to CEO’s, COO’s, Vice President’s of Sales, Marketing, Engineering, Services and Operations. Mr. Buscemi is classically trained in traditional marketing and practices progressive marketing that penetrates, integrates and synchronizes sales, marketing, services and development. Mr. Buscemi is well versed in both strategic and tactical marketing in B2B and B2C markets.
Sales enablement
Lead scoring & nurturing
Market strategy & planning
Competitive & market intelligence
Customer acquisition & retention
Strategic alliances &
partner marketing
Personas, journey boards,
behavioral modeling
Branding, public relations,
analyst relations
Demand creation and
management
Go-to-Market strategy &
execution
Tele-qualification & telesales
Product & solution marketing
Integrated global programs
Positioning, messaging
Organizational readiness
Closed loop reporting
ROI, KPIs & Scorecards
Sales Tools
Data analysis, modeling and
segmentation
Talent acquisition
Professional development
Marketing that delivers value™
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Areas of Expertise:
