Marketing Delivered> Product Marketing

Product Marketing is a unique function that, if properly executed, links all functions within an organization around the single goal of delivering compelling product/service/solution to market in a consistent manner to support the company's overall goals and strategy.

Typically, there are 6 “breakage points” and each is manageable and can be directly correlated to revenue, profitability and market penetration.  The 6 points are:

1. •Align the organization
   

2. •Establish the market strategy
   

3. •Focus the development effort
   

4. •Make surprise your ally, not your enemy
   

5. •Establish a Go-to-market plan
   

6. •Require accountability

Peter Buscemi

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Part of  Apple Computer’s Imaging Product Marketing Group and a member of the Apple / Kodak team that designed, developed and introduced one of the first digital cameras to the market—QuickTake 100 & 150. Also, active member of the introduction teams for a Web 2.0 appliance, OpenSource offerings, BI, ERP, eCommerce, 4GLs, Oracle 8, LaserJet, the HP 150 touch screen PC and the VAX 780.

415-269-4834

peter@fourquadrant.com

Copyright © 2009 Four Quadrant LLC. All rights reserved.

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