strategy 2

Marketing Delivered> Strategy ?

•What is your brand promise to the market place?
•Do you have a unique and compelling message that is consistent across all actions, behaviors and communications?
•What are the key messages and who communicates them?
•What markets do you compete in?
•What is the market opportunity for your offering?
•What is your beach head strategy?
•How do your function’s goals support the company’s objectives?
•Why are you building product x?
•What is the business objective for development effort y?
•What is the new product development process?
•How do you build a product roadmap?
•What is the distribution strategy?
•Is there a compelling value proposition in the coverage model for all channels?
•What is the cost of sale by channel?
•How can you decrease the cost of sale by channel?

Peter Buscemi

Created the market strategy to support a global vertical, named account and territory sales model for enterprise software companies.

Developed distribution models based on economics, market potential and core competence for technology companies.

Led an initiative that re-architected a solution that resulted in transforming a tool to a solution and increasing the ASP 10X.

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Marketing that delivers value™